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Digimarc reports wider 2Q loss on joint venture
Digimarc Corp., which develops digital watermarking technology for images, reported a wider second-quarter loss on Friday as it booked development costs for joint venture investments with The Nielsen Co.
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Old Spice Campaign Smells Like a Sales Success, Too (BrandWeek)
Old Spices Smell Like a Man, Man campaign has been a huge viral success, but has it increased sales? The answer is an emphatic yes, according to The Nielsen Co. and new data from SymphonyIRI Group. According to Nielsen, sales of Old Spice Body ...
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Voice Phone Calls Are So 20th Century
Clive Thompson argues voice phone calls are dying and deserve to die. According to Nielsen, the average number of mobile phone calls we make is dropping every year, after hitting a peak in 2007. And our calls are getting shorter: In 2005 they averaged ...
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Attorney Who Stole $346K to Set Sons Up in Law Practice Gets 1 Year in Jail
After pleading guilty to stealing over $346,000 in client trust funds, a Utah lawyer argued that he needed to keep working in order to pay restitution. But a Summit County judge sentenced 66-year-old Gary William Nielsen on Monday to a year in jail ...
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MediaDailyNews: Consultant Woolfson Takes Top Cable Ad Research Post
David Woolfson, a long-time TV industry research consultant, and a former Nielsen executive, has joined the Cabletelevision Advertising Bureau as senior vice president-research and insights, replacing Ira Sussman, who left earlier this year to take a ...
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Sense Networks Names David J. Petersen as New CEO
The winds of change are blowing through the executive corridors of Sense Networks, Inc., the world's first large-scale, location data analytics and information firm. A former vice president of Nielsen Mobile, David J. Petersen has been named the ...
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No One Really Knows How To Measure an Online Audience
Television has Nielsen, radio relies on Arbitron (ARB) and print depends on the Audit Bureau for Circulations to identify how many people are being reached, but the Internet has three different measurement firms using different systems to gain Web data ...
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Online Media Daily: BuzzLogic Secures $8.8 Million, Adds New Ad Format
Blog ad network BuzzLogic Tuesday announced an $8.8 million venture funding round and the rollout of a new custom ad unit geared to driving social media engagement around a brand or promotion. The new BuzzRoll display ad format introduced today is ...
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How the AP-Univision poll was conducted
The Associated Press-Univision poll of Hispanic adults was conducted by the National Opinion Research Center (NORC) at the University of Chicago from March 11-June 3. It is based on a nationally representative random sample of 1,521 Hispanic adults. ...
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Usability Aint Everything: A Response to Jakob Nielsens iPad Usability Study
The conclusion of the Nielsen Norman Groups April 2010 study of iPad usability is that it has problems and more standards are the solution. Yes, the iPad is imperfect, but resorting to standards as the solution is an antiquated reaction that fails ...
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Fox News Audience Just 1.38% Black
Fox News may be the undisputed ratings champion in cable news, but not among black viewers.The New York Times' Brian Stelter tweeted that, according to Nielsen Media Research, Fox News has averaged just 29,000 black viewers in primetime so far this ...
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Indians Are Most Optimistic About their Job Prospects, Finds Nielsen Study
Recession has finally started showing positive signs of recovery from quite some time now. This has been evident from new opportunities and minimal layoffs in the companies across the world. But the ugly impact of the downturn still haunts many who ...
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Gas Station TV hits 27 million monthly impressions
Gas Station TV, a national away-from-home television network delivering a one-to-one consumer viewing experience, has been delivering Nielsen Pocketpieces® to the advertising community for over two years. The most recent report shows GSTV ...
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iPad Usability: First Findings From User Testing
iPad apps are inconsistent and have low feature discoverability, with frequent user errors due to accidental gestures. An overly strong print metaphor and weird interaction styles cause further usability problems. Nielsen, Jakob
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Hardcover
Rankings reflect sales for the week ended July 18, 2010. The charts may not be reproduced without permission from Nielsen BookScan. Copyright 2010 by Nielsen BookScan. (The right-hand column of numbers represents weeks on this list, which ...
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Research Brief: Ad Exposure On Both TV and Online Delivers Big Time
According to new data from The Nielsen Company, airing an ad both on TV and online greatly increases its effectiveness. In a Nielsen study of direct-to-consumer drug advertising, exposure on TV and online was more than twice as likely to prompt ...
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RATINGS RAT RACE: ABC's 'Rookie Blue' & 'Boston Med' Hit All-Time Lows
By now does anyone even remember what was on last night? Probably not but Nielsen just released the (not so fast) nationals for Thursday after series of delays. Here are the highlights:ABC got some good news and some bad news. Wipeout (2.6 rating/9 ...
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"NIGHTLINE" BESTS "LETTERMAN" 14 CONSECUTIVE WEEKS IN TOTAL VIEWERS - FIRST TIME IN 11 YEARS
ABC spins the late-night numbers for the week of July 12-18.
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The Value of Baby Boomers
By Brian SteinbergAdvertising AgeGet ready: Nielsen is once again trying to challenge one of the industry's oldest chestnuts -- that consumers over 50 aren't worth the expense to target. The measurement-and-data giant is out to prove that it is ...
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Top cable programs for July 12-18
The Canadian Press - Rankings for the top 15 programs on cable networks as compiled by the Nielsen Co. for the week of July 12-18. Day and start time (EDT) are in parentheses:
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Most Singaporeans positive about employment prospects: survey
A recent survey showed that 83 percent of Singaporeans felt positive about their employment prospects, local media reported on Wednesday. The latest Global consumer confidence index survey polled by market research firm Nielsen showed that ...
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See Freja Beha, Stella Tennant, and More Lovelies in the New Balenciaga Campaign
The summer of Freja continues with the release of the fall 2010 Balenciaga campaign, in which the Danish beauty stars alongside Caroline Brasch-Nielsen , Stella Tennant , Meghan Collison , Mirte Maas , Valerija Kelava , and Kirsi Pyrhonen . Shot by ...
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MediaDailyNews: Strong Signal: Nielsen Finds Radio Audiences Stable
Radio presents a textbook case of a mature medium, judging by the first batch of year-over-year results from Nielsen's new radio ratings service, which found that the radio audience remained remarkably stable from 2009-2010.
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Last week's ratings show Tuesday big night for TV (AP)
AP - Between baseball's all-stars, entertainers with stars in their eyes and a beloved fishing captain, Tuesday was the big night for television last week.
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How the AP-Univision poll was conducted
The Associated Press-Univision Poll of Hispanic adults was conducted by the National Opinion Research Center (NORC) at the University of Chicago from March 11-June 3. It is based on a nationally representative random sample of 1,521 Hispanic adults. ...
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Google product manager Ari Paparo has left the company for a job at Nielsen. Check out what we had to say about Papa...
Google product manager Ari Paparo has left the company for a job at Nielsen. Check out what we had to say about Paparo in "Who's Who At Google New York." Join the conversation about this story
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Do you prefer your red to your white wine?
The recently released Nielsen Syndicated Wine Study 2010 says that Indians prefer their red wine over white wine.
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Lifetime Gig to Horizon Media
The switch, from incumbent MediaCom, a unit of WPP, was a consolidation move by AETN, which has used Horizon for over 15 years
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Nielsen: Chinese Car Buyers Are Feeling A Little Hungover
2009 was a year that many would like to forget, and that goes double for the auto industry. In China, however, 2009 was a boom time for car makers -- a year of steep government subsidies, an auto market that saw 45% growth, and a frenzied population of ...
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Washington paperback bestsellers
Rankings reflect sales for the week ended July 11, 2010. The charts may not be reproduced without permission from Nielsen BookScan. Copyright 2010 by Nielsen BookScan. (The right-hand column of numbers represents weeks on this list, which ...
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